01 — Acidity
Acidity is character, not deterioration — bright vs settled
Japanese coffee culture long held that "sour = bad," and mild dark roasts ruled. But the "acidity" of specialty coffee is the bright, pleasant kind — lemon, berry — a different thing entirely from the oxidized smell of stale coffee.
If you enjoy acidity, mid-to-high-grown washed coffees at light-to-medium roasts — Ethiopia, Kenya, Colombia — will suit you. If acidity isn’t your thing and you prefer mellow sweetness, go the other way: mid-to-low-grown naturals at medium-to-dark roasts — Brazil, Sumatra, Guatemala. The finder asks about acidity first precisely because this is where the road forks widest.
Acidity preference also tracks food culture. Regions that eat plenty of citrus and berries tend to find bright acidity pleasant; a palate raised on simmered dishes and wagashi often leans toward gentle sweetness. Think back on what your own eating habits have taught you to find comfortable, and your position comes into view.